CloudKid Discord

CloudKid is a music label and YouTube channel with over 5 million subscribers, catering primarily to a Gen Z audience, while also engaging an emerging Gen Alpha demographic through its Discord community.

While employed at CloudKid, Baker Baker and Baker was responsible for organizing and managing the previously unfocused Discord server, ‘CloudKids’, transforming it into a thriving and engaged space for the label’s fans and artists.

The CloudKid Discord server grew to over 4,700 members, with approximately 5% regularly active, serving as a vibrant hub for connecting fans and amplifying the label’s presence within its target audience.

Purpose:

  • Develop and execute regular events to foster interaction between listeners and the label's artists.

  • Strengthen community engagement to cultivate a dedicated core audience of music enthusiasts.

  • Developed a cohesive universe and narrative for the CloudKid brand, creating a compelling identity that resonated with the community and fostered deeper engagement among its members.

Skills Used:

  • Discord management and moderation

  • Planning and content calendar management

  • Community building

  • Third-party collaboration

  • Social media promotion

Technical Skills Used:

  • Discord

  • Discord Stages

  • Discord bots (MEE6)

  • Instagram

  • UTM links

  • Analytics and analysis

Community Activations

Weekly ‘CloudHour’ community hangouts and events.

Halloween special: Full week of activations.

Community ‘Games Night’, where winners receive prizes.

Community ‘Quiz Night’, where winners receive prizes.

Community Competitions

Competition for the community to submit their own ideas for the server banner. Winning banner was added for one month.

Competition for the community to submit their own ideas for the server. Winning emotes were created an added permanently.