Social Media Management.

Creative Content and Storytelling

CloudKid / Music Label and YouTube Channel

Full social media management, content ideation, copywriting, and posting.

Results: Increased following by 23%, elevating it from 105K to 129K followers.

Purpose:

  • Capitalize on trending topics in the zeitgeist by adding a unique twist that naturally aligns with CloudKid’s brand, driving buzz and engagement.

  • Engage both current and new fans by incorporating references to the brand’s universe and memes, making them feel like part of a distinctive, vibrant community.

  • Showcase the label’s artists by offering fans exclusive insights into their creativity, background, and influences, encouraging them to explore their music through the link in bio.

Skills Used:

  • Social Media planning and management

  • Concept and ideation

  • Trend awareness and research

  • Copywriting

  • Storytelling and narrative

  • Worldbuilding

  • Moderation

  • Team leading

Technical Skills Used:

  • Instagram for Business

  • Analytics and analysis

  • Later.com

  • Linkinbio

  • Notion

Short-Form
Content

CloudKid / Music Label and YouTube Channel

Content ideation, logistics, and project management.

  • Grow CloudKid’s following by highlighting the label’s artists in videos, while curating content for Instagram and TikTok users seeking fresh music discoveries.

  • Bring the label’s artists to life by sharing authentic glimpses into their personalities, offering fans a deeper connection.

  • Boost engagement by prompting viewers to participate with quiz-style questions, inviting them to play along and interact.

Purpose:

Skills Used:

  • Trend awareness and research

  • Ideating concept

  • Planning and management

  • Pitching to executive team

  • Budget management

  • Filming logistics

Technical Skills Used:

  • Instagram Reels

  • TikTok

  • Analytics and analysis

  • Later.com

  • Linkinbio

  • Notion

LiveOps
Social
Promotion

ReRunners / MMO Mobile Game

Publisher collaboration, copywriting, and posting on social media.

Purpose:

  • Leverage Facebook, the leading social platform for gaming at the time, to highlight key in-game events and live operations post-launch, driving player engagement.

  • Design targeted campaigns to bring back previous players by offering exclusive in-game items and currency, with rewards reflected directly in the game.

  • Incorporate current events, especially sporting, into assets to create a sense of urgency and motivate players to act quickly.

Skills Used:

  • LiveOps planning and management

  • Trend and event research

  • Collaboration with the game’s publisher

  • Coordination with game devs

  • Copywriting

  • Worldbuilding

Technical Skills Used:

  • Facebook pages

  • Facebook Business Manager

  • Sprout Social

  • Analytics and analysis

B2B
Content

CloudKid / Music Label and YouTube Channel

In-charge of label’s B2B channels, copywriting, and posting.

Purpose:

  • Promote CloudKid's key milestones and collaborations, showcasing the label’s growing influence and success.

  • Network within the music industry to position CloudKid as a dynamic, rising label that’s much more than just a YouTube channel.

Skills Used:

  • LinkedIn management

  • B2B copywriting

  • LinkedIn hashtag awareness

Technical Skills Used:

  • LinkedIn

  • Later.com

  • Analytics and analysis

“Social media refers to online platforms and tools that enable people to create, share, and engage with content, as well as to connect and interact with others.”

- Chat Generative Pre-trained Transformer