Copywriting.

Website Copywriting and Branding.

DEMICON / IT Consultancy

Full website rebrand, copywriting, and project management.

Ox Collective / Product Design Agency

Full website rebrand, tone of voice development, and copywriting.

SEED / MMO Simulation Video Game

Full website creation, tone of voice development, and copywriting.

ReRunners / MMO Mobile Game

Brand messaging, copywriting, and project management.

Tempo / Email Client and Productivity App

Brand messaging, copywriting, and project management.

App Store
Assets Copy.

ReRunners / Mobile Game

Copy for App Store and Play Store assets, and project management.

Purpose:

  • Design standout assets that carve out a unique brand identity in the crowded App Store and Google Play Store, ensuring the game catches eyes and stays top of mind.

  • Create compelling visuals and copy that highlight the game's most exciting features, driving higher conversion rates and boosting download numbers.

  • Show off the game's retro 16-bit art style, capturing its nostalgic charm and visual appeal to captivate players from the first glance.

Skills Used:

  • Project management

  • Competitive research

  • Tone of voice development

  • Design and branding

  • Copywriting

  • Proofreading

  • Worldbuilding

Technical Skills Used:

  • A/B testing

  • App store best practices

  • App publishing

In-Game
Copy.

ReRunners / Mobile Game

Various copy in-game, including the game’s clothing and customization store.

Purpose:

  • Craft Easter eggs and nods to iconic clothing brands and items, enriching the game’s world and deepening player engagement.

  • Create desirable cosmetic items that players can’t wait to own, driving in-app purchases and enhancing the overall game experience.

  • Inject witty innuendos and playful adult humour, offering players lighthearted moments that make the game even more enjoyable.

Skills Used:

  • Research

  • Copywriting

  • Proofreading

  • Worldbuilding

  • Autonomy

  • Backend input and management

Technical Skills Used:

  • G Suite

  • Jira

Physical
Copywriting.

Keflavik Airport / Iceland’s International Airport

Icelandic-to-English translation, copywriting, and proofreading for a Christmas campaign and physical activation.

Worn By Worship / Fashion Webstore and Charity

Brand messaging, copywriting, and project management across various media.

“Copywriting is the art and science of crafting persuasive, compelling, and engaging written content that motivates the reader to take a specific action.”

- Chat Generative Pre-trained Transformer