SEED

SEED is an upcoming MMO simulation video game in development by Klang Games.

While working at Klang Games, Baker Baker and Baker lead the creation of the B2C website for SEED from the ground up. Directed every aspect, from defining the site structure and securing URLs to setting up the backend. Crafted compelling copy and a cohesive narrative while collaborating closely with front-end designers and the company Co-Founders.

Created in 2016. Since the project, the website has been updated to reflect the game's current state.

Purpose:

  • Lay the foundations for an engaged community, strategically setting the stage for impactful press activations and grassroots hype.

  • Highlight the game’s unique gameplay elements while drawing comparisons to competitors, positioning SEED as a must-play in the MMO space.

  • Develop a compelling lore that blends captivating Sci-Fi buzzwords, building intrigue and excitement around SEED’s universe.

Skills Used:

  • Project Management

  • Team Leading

  • Competitive Research

  • Tone of Voice Development

  • Copywriting

  • Proofreading

  • CMS Set-Up and Management

  • URL Procurement

Technical Skills Used:

  • Squarespace

  • Google Analytics

  • SEO

  • HTML

  • G Suite