Influencer Marketing.

CloudKid

Office Drummer / Twitch Streamer
Originally streamed to Twitch in November 2022. The above are reuploads to YouTube for reference

Streamer research, streamer outreach, and budget and campaign management.

Purpose:

  • Partner with mid-tier streamers with engaged audiences to introduce new followers to the label’s artists and grow their fanbase.

  • Nurture authentic, free-flowing discussions with artists to explore their music, creative process, and inspirations while streaming their tracks in real-time.

  • Encourage artists to interact with the streamer’s live chat, building meaningful connections with viewers and promoting their music and social accounts.

Skills Used:

  • Streamer research

  • Twitch research

  • Outreach and pitching

  • Budget management

  • Social media and Discord promotion

Technical Skills Used:

  • Twitch

  • Upfluence

Tempo

Dalton Mabery / YouTube Creator

Tool Finder / YouTube Creator

Minimalissimo / Design Newsletter

Clean Minimalism / Instagram Creator

Creator research, creator outreach, and budget and campaign management.

Purpose:

  • Partner with creators passionate about productivity apps, email tools, and minimalist design to effectively promote Tempo to a highly relevant audience.

  • Nurture authentic, free-flowing discussions with artists to explore their music, creative process, and inspirations while streaming their tracks in real-time.

  • Secure product demos and tutorials from external creators, providing valuable resources to enhance campaigns while leading a small marketing team.

Skills Used:

  • Content creator research

  • Outreach and pitching

  • Budget management

  • Campaign management

  • Ad copy creation

Technical Skills Used:

  • Instagram

  • UTM creation

  • URL tracking

  • Google Analytics

  • Analysis and Reporting

ReRunners

PocketGamer / YouTube Channel

TouchGameplay / YouTube Creator

TapGameplay / YouTube Creator

iChase / YouTube Creator

Creator research, creator outreach, and campaign management.

Purpose:

  • Partner with creators passionate about productivity apps, email tools, and minimalist design to effectively promote Tempo to a highly relevant audience.

  • Nurture authentic, free-flowing discussions with artists to explore their music, creative process, and inspirations while streaming their tracks in real-time.

  • Secure product demos and tutorials from external creators, providing valuable resources to enhance campaigns while leading a small marketing team.

Skills Used:

  • Content creator research

  • Outreach and pitching

  • Budget management

  • Campaign management

  • Press kit creation

Technical Skills Used:

  • UTM creation

  • URL tracking

  • Google Analytics

  • Analysis and Reporting

Partnered Streamers / Mobcrush

Established partnered streamers, networking, community engagement, and management.

Purpose:

  • Collaborate with streamers on Mobcrush, an emerging platform at the time, to generate excitement and engage the mobile gaming community.

  • Supply streamers with early builds of the game, offering a first look at new features and cosmetic items to captivate their audiences.

  • Position partnered streamers as ambassadors for ReRunners, strengthening the game’s visibility and credibility.

Skills Used:

  • Streamer research

  • Mobcrush research

  • Outreach and pitching

  • Community management

  • Social media and forum promotion

Technical Skills Used:

  • Mobcrush

  • Analytics & Analysis

  • Squarespace

“Influencer marketing is a type of marketing strategy that leverages influential individuals—typically with a strong social media presence or a dedicated audience—to promote a brand, product, or service.”

- Chat Generative Pre-trained Transformer