OX Collective

Ox is a scalable, grassroots product design team based in Berlin.

Baker Baker and Baker worked closely with Ox Collective’s Co-Founders to craft a tone of voice that perfectly captures their mission, blending humor with professional expertise.

Created in 2019.

Purpose:

  • Craft messaging that speaks to both individuals and businesses seeking expert guidance to bring their products to life.

  • Highlight Ox Collective’s portfolio of clients and provide an insider’s view of the team’s dynamic creative process.

  • Develop a tone of voice that’s equal parts humorous, approachable, and confident.

Skills Used:

  • Competitive Research

  • Conducting Interviews

  • Ideal Customer Creation

  • Tone of Voice Development

  • Copywriting

  • Proofreading

Technical Skills Used:

  • Figma

  • G Suite