Tempo

Tempo was an email client and productivity app for Mac designed to help you focus. Designed in Berlin.

While working at Tempo, Baker Baker and Baker was tasked to rebrand the app’s B2C website to reflect a new direction with an emphasis on mental health and productivity. 

Created in 2020. Tempo was sunset in 2021. The website has since been edited to reflex this news.

Purpose:

  • Develop a brand voice and tone that resonates with Tempo’s mission to boost productivity and focus, while emphasizing the importance of mental health.

  • Showcase the email client’s features and goals in a way that aligned with Tempo’s minimalist design, avoiding clichés and maintaining clarity.

  • Create clear and concise instructions to help both first-time and long-time users navigate and maximize their experience with Tempo.

Skills Used:

  • Competitive Research

  • Conducting Interviews

  • Ideal Customer Creation

  • Tone of Voice Development

  • Copywriting

  • Proofreading

  • Product knowledge

Technical Skills Used:

  • Figma

  • Github

  • Slack

  • G Suite

  • Notion

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