ReRunners

ReRunners: Race for the World was a MMO mobile game developed by Klang Games and published by Tilting Point.

While working in Klang Games, Baker Baker and Baker worked closely with the game’s publisher to craft ReRunners’ whacky tone of voice, highlight the game’s main features, and source digital assets.

Created in 2015. The game’s servers were eventually shut down and the website taken offline. Here are a few snippets.

Purpose:

  • Craft engaging content that highlights the game’s features and gameplay in a way that’s accessible and exciting for both kids and adults.

  • Offer a sneak peek into the rich lore and captivating world of ReRunners, sparking curiosity and player intrigue.

  • Showcase the game’s offbeat humour and distinctive art style, ensuring its unique character shines through.

Skills Used:

  • Project Management

  • Competitive Research

  • Tone of Voice Development

  • Copywriting

  • Proofreading

  • Teamwork

Technical Skills Used:

  • ASO

  • SEO

  • G Suite