SEED

SEED is an upcoming MMO simulation video game in development by Klang Games.

While working at Klang Games, Baker Baker and Baker built the SEED Discord server from the ground up, establishing a central hub for players to connect, engage with developers, and explore the game's lore. Under Jonathan’s leadership, the server fostered a strong core community and became the primary platform for meaningful discussions around SEED.

Before departing in 2019, Jonathan implemented a clear structure and strategy, ensuring a smooth transition for future Community Managers to continue growing and nurturing the community.

Purpose:

  • Develop and nurture an engaged community on Discord from the early stages of SEED’s development, creating excitement and anticipation while maintaining a structured and manageable environment.

  • Organize and host regular events, including live AMAs, to facilitate real-time discussions, gather player feedback, and humanize the development team by breaking the fourth wall.

  • Position the Discord community as a key indicator of player interest, providing valuable engagement metrics to support VC funding pitches.

Skills Used:

  • Discord management and moderation

  • Planning and content calendar management

  • Community building

  • Copywriting

  • Social media promotion

  • Lore-building

Technical Skills Used:

  • Discord

  • Instagram

  • UTM links

  • Squarespace

  • Analytics and analysis

Community Activations

Bi-weekly AMAs with the community and the development team.

Organic Growth

Baker Baker and Baker facilitated the organic formation of groups and micro-communities within the server, allowing members to naturally develop role-playing factions. To support and engage these factions, a dedicated platform was implemented for them to showcase their missions, fostering deeper community interaction and storytelling.

Community Feedback

Highlights of community feedback on Jonathan’s departure announcement.