Into The Breach

Into The Breach (ITB) is a UK-based professional Esports team, competing competitively in CS:GO, Rainbow Six Siege, Halo, Trackmania, and Dota 2.

As part of a comprehensive long-term brand strategy, Baker Baker and Baker collaborated with Into The Breach to strategically position the CloudKid brand—along with its music and artists—within the expansive gaming and esports market.

The partnership comprised of social media campaigns through the ITB brand, sponsorships of Esports tournaments, providing music for Twitch streams, physical activations and strategic brand placements.

Purpose:

  • Harness the Into The Breach brand to connect with gaming audiences across multiple platforms, seamlessly integrating CloudKid into Esports narratives for maximum visibility and impactful brand exposure.

  • Provide curated playlists from CloudKid’s extensive catalog to enhance live esports tournaments and Twitch streams. This initiative fostered deeper connections with the gaming community while showcasing the label’s talent in an authentic and immersive manner.

  • Utilize the Into The Breach audience to promote new and upcoming music releases through targeted social media campaigns. The #IntoTheClouds campaign created a unique synergy between music and Esports, driving engagement and expanding CloudKid’s reach.

Skills Used:

  • Partnership management

  • Planning and content calendar management

  • Social Media promotion

  • Budget negotiation

  • Reporting

Technical Skills Used:

  • Twitter

  • Instagram

  • LinkedIn

  • Discord

  • Twitch

  • Analytics and analysis

Social Media Campaigns

Tournaments and Sponsorships

Sponsored the ITB Sprint Race, a high-energy stream showcasing professional Trackmania players. As part of the partnership, CloudKid provided curated music for the official stream and featured branding throughout the game, amplifying visibility and connecting with a passionate gaming audience.

Sponsorship of Into Winter’s Den, a Valorant charity tournament. As part of the collaboration, CloudKid enhanced the event’s official stream with curated music, blending entertainment and purpose to create an unforgettable experience.