Razer

Razer is a globally recognized brand specializing in gaming hardware, software, and services, becoming a leading name in the gaming industry.

Baker Baker and Baker took the lead in collaborating with top gaming hardware and peripherals brands, independently initiating partnership.

This effort resulted in supplying Razer with music from the CloudKid catalog for two major gaming events in 2022—TwitchCon Amsterdam and Gamescom, Europe’s largest gaming expo, attracting 265,000 gaming enthusiasts. The collaboration also extended to Razer sponsoring one of CloudKid’s community giveaways during its gaming month activation, strengthening the connection between the brand and the gaming community.

Purpose:

  • Strategically position CloudKid as Razer’s trusted music resource, embedding the label into the long-term vision and brand strategy of one of the biggest names in gaming hardware and peripherals.

  • Build a strong association with Razer to elevate CloudKid’s reputation and approval within the gaming community.

  • Secure Razer as a reliable partner for prizes and resources, enhancing community-driven competitions and creating new opportunities for CloudKid’s artists and fans.

Skills Used:

  • Partnership outreach

  • Partnership management

  • Competition set-up and logistics

  • Social Media promotion

  • Reporting

Technical Skills Used:

  • Hive.co

  • Instagram

  • LinkedIn

  • Discord

  • Analytics and analysis

Physical Activations and Partnerships

Providing Razer with music for its booth at TwitchCon Amsterdam.

Providing Razer with music for its booth at Gamescom, in return gaining brand placement across the booth.

Community Competitions