Insomnia Gaming Festival

Insomnia Gaming Festival is one of the largest and most popular gaming events in the UK, bringing together gamers, developers, and industry professionals for a celebration of gaming culture.

Over two editions of Insomnia, Baker Baker and Baker orchestrated two unique live activations. The first showcased CloudKid through prominent branding at the Into The Breach booth, creating impactful visibility among gaming enthusiasts.

The second transformed the booth into the ‘CloudKid Gaming Zone’, where attendees played a custom OSU! game featuring the track “PPV Hotel.” The activation included a guest appearance by the artists behind the song, offering fans a rare opportunity to meet them up close. The top three OSU! players won exclusive CloudKid prizes, turning the event into an unforgettable moment for fans and gamers alike.

Purpose:

  • Position CloudKid in front of a core gaming audience to establish a strong presence and connect with passionate players.

  • Create opportunities for CloudKid artists to gain exposure by engaging directly with fans, fostering personal connections and memorable experiences.

  • Leverage the highly dedicated OSU! community to connect with an enthusiastic, niche audience that aligns perfectly with CloudKid’s vision.

Skills Used:

  • Partnership management

  • Budget management

  • Travel expense management

  • Social Media promotion

  • Reporting

Technical Skills Used:

  • Instagram

  • LinkedIn

  • Analytics and analysis

Activations

Photo taken at the ‘CloudKid Gaming Zone’ area.